Shanghai · Global Mandate

Fractional CMO& Agentic-AIMarketing Architect

Bridging China depth with global breadth to build AI-native marketing engines, autonomous workflows, and cross-border growth.

Explore the thesis
SIGNALS
SalesforceTencent CloudCEIBS

18+

Years leadership

Growth at Qidian

#1

FT Global EMBA

[ 01 // The Agentic Shift ]

Marketing is becoming an operating system.

The next advantage is not another tool. It is the architecture connecting live intelligence, governed creation, autonomous activation, and revenue feedback.

System architecture // interactive view

NODE 01

Research agents

Always-on market and account intelligence

NODE 02

Intent layer

Dynamic segmentation and next-best action

NODE 03

Content agents

Autonomous, governed touchpoint orchestration

NODE 04

CRM loop

Live feedback, learning, and revenue signals

[ 02 // Architecture Teardowns ]

From strategic ambiguity to executable systems.

Client identities withheld

CASE_01

GLOBAL EXPANSION

Agentic AI Touchpoint Pipeline

Client profile

Confidential growth-stage technology venture expanding internationally.

Challenge

Turn a resource-heavy global growth motion into an always-on, measurable acquisition engine.

Architecture blueprint

01Autonomous research
02Intent classification
03Content agents
04Multi-channel activation

Measurable outcomes

Faster market sensing
Scalable touchpoint coverage
A repeatable growth-hacking system

CASE_02

CHINA LANDING

Enterprise Digital Landing

Client profile

Confidential global digital-platform company entering mainland China.

Challenge

Navigate a distinct cloud, compliance, partner, and enterprise buying ecosystem without diluting the global proposition.

Architecture blueprint

01Ecosystem mapping
02Cloud-path assessment
03Localized CRM model
04Partner GTM design

Measurable outcomes

Clear landing architecture
Reduced ecosystem risk
Aligned HQ–China execution

[ 03 // Engagement Models ]

Decisive support at moments of transition.

Each engagement converts executive priorities into a practical architecture, operating rhythm, and measurable path to value.

01

Fractional CMO Retainer

3–6 months

Embedded executive leadership to reset positioning, pipeline architecture, team rhythm, and revenue accountability.

Executive narrativeGTM operating modelPipeline governance
02

Agentic AI Readiness Sprint

4 weeks

A focused diagnostic and design sprint that turns isolated AI experiments into a governed marketing system.

Workflow auditAgent blueprint90-day activation roadmap
03

China / Cross-Border Landing

Advisory

Strategic guidance across local cloud ecosystems, compliance-aware CRM, partnerships, and market narrative.

Market-entry mapPartner strategyLocalized GTM design

[ 04 // Executive Pedigree ]

Built inside the systems that shape enterprise growth.

100M+

RMB segment scaled

Sinobase revenue

APAC

Top sales

EN · 中文

Executive fluency

2025

Salesforce

Global Technology Partnership Director

Led Salesforce-on-Alibaba Cloud GTM and AI + CRM adoption across China.

2021—25

Tencent

Domain Lead, Marketing & Technology

Scaled Tencent Qidian to 3× revenue growth and a new segment beyond RMB 100M.

2015—21

Sinobase

General Manager & Group CMO

Owned P&L, doubled revenue, and built Oracle and Huawei cloud alliances.

2019—25

CEIBS · UCLA Anderson

Global EMBA · Executive Education

FT Global #1 EMBA; technology and innovation executive study at UCLA Anderson.

[ 05 // Request a Briefing ]

Design the next growth system.

For enterprise leaders navigating AI transformation, China-market complexity, or a critical growth inflection.

monique.koh@me.com LinkedIn

Shanghai · Available globally

Submitting opens your email client with this briefing prepared for Monique.